It is our mission to help create and execute a successful event for each one of our clients. Beginning when you first submit an inquiry form, we will work with you through planning to make for a seamless and stress-free process. The stunning atmosphere of Watson Block is easily customizable and makes for a great location for your next branded corporate event! We will even help you customize our space to create the best branded experience for your guests.

Read on for the benefits of branding and ideas on how to brand your event at Watson Block!

Why Brand Your Event?

There are only benefits to branding your next corporate event. Curating the event experience to showcase your organization’s values and brand personality will result in a more successful event overall. Here are a few ways how branding your event will benefit your organization:

• Improve employee pride in your brand
• Generate new customers
• Get recognition
• ‘Wow’ your attendees
• Create trust and loyalty

So, how do you go about branding your event?

1. Signage

Incorporate signage with your logo where you can. Greet your guests upon arrival with a welcome sign that proudly displays your logo so your guests know they’ve arrived at the right place. Design a menu for the bar and a dinner menu at their place setting with your brand elements. If you’re using table numbers or name cards to direct guests to a seating arrangement, use that as an opportunity to brand those materials as well.

2. Signature Cocktail

Using the bar is a fun way to show off your brand’s personality! Add branded beverage napkins, cocktail straws in your brand color(s), and even create a couple signature cocktails for your guests to enjoy. When creating a cocktail incorporate your brand personality into the drink: the color(s) of your brand, use a logoed ice cube in your signature cocktail, or name your cocktails something inspired by your brand’s values or mission. Get creative!

3. Décor

Another great opportunity to customize our space is to use your brand’s colors in your event décor. From tablecloths to linen napkins, centerpieces to florals, you can use splashes of your brand’s signature elements at every turn.

4. Ambiance

Set the tone of your event right when guests walk in the door by utilizing our in-house sound system. Create a custom playlist that will speak to the energy of your brand and play it on our sound system throughout your event. This will keep energy on point and build more of an all-encompassing experience for your guests.

5. Swag

Everyone loves a free gift! Find the type of swag that suits your brand well and says something meaningful about what you stand for. Don’t just order a million logoed pens to give away, but think deeper. How can you add value to your event in a clever and thoughtful way? If you’re holding a social media seminar, you could offer branded phone cases or mini ring lights. If your event is more educational, you could offer a virtual gift like a branded informational guide to send to your guests after the event ends.

Incorporating the elements of your brand identity in different aspects of your event will curate a certain type of experience. Your guests will feel more confident in your brand and proud to be a part of it in any capacity.

Watson Block is the perfect venue for any special event but especially lends itself well to branded corporate events. Our historic venue boasts exposed brick, tall ceilings, ample natural light, and a customizable layout, perfect for any type of occasion but especially for your next corporate event! Inquire about your next corporate event and we will get started on the planning process with you!